Having professional work experience of more than 10 yrs. in education and industrial sector along with a vivacious exposure to content writing in various streams.

Summary:

• Faculty at CRIM, Barkatullah University, Bhopal.( Nov2020-till present)
• Worked as content writer for Karunya group Gwalior (www.karunyagroup.com)

        RESPONSIBILITIES

• Content writing done for company website, about us segment.
• Published blog content for the core products of karunya group.
• Written various social media post for Facebook and Instagram
• An adroit in developing creative content in marketing field.

• Lecturer at Aditya College Gwalior for 2 yrs (2010-2012)

RESPONSIBILITIES

• Active member of Student Grievances handling team,
• Member of new appointment team.

INDUSTRIAL EXPERINCE:

• WORKED WITHJVM GROUP AS an Assistant Marketing Manager for 1 yr. (2009-2010)

            KEY RESPONSIBILITIES

• FORMULATING PROMOTIONAL STRATEGIES
• HANDLING QUERIES OF CUSTOMERS
• RESEARCH NEW MARKET OPPORTUNITIES.
• CO-ORDINATING SALES.

• WORKED AS A CCA IN COLGATE PALMOLIVE, GWALIOR ONPROJECT REPORT FOR 3 MONTHS

            KEY RESPONSIBILITIES

• CUSTOMER FEEDBACK ON PRODUCT.
• ACHIEVED AN ICREDIBLE TARGET OF 428PRODUCTS WITHIN 2 MONTHS AND CLOSING SALE

Academic Profile:

2014    Ph.D awarded  in August 2019 under the guidance of (Prof) Vivek Sharma,  

Director, CRIM, UTD, Barkatullah University Bhopal.

2008   Masters in Business Administration with aggregate 70%,Jiwaji University,     Gwalior, India.

2008   Diploma in Retail Management, Hughes Communication Pvt ltd.

2005   Bachelor of Science in computer’s with aggregate 71% , Jiwaji University, Gwalior, India.

2002   12^th with 77% (M.P.) Board  , Gwalior

2000   10^thC.B.S.E Board, Gwalior, India.

• Guest Faculty at CRIM, Barkatullah University, Bhopal.( Nov2020-till present)
• Worked as content writer for Karunya group Gwalior (www.karunyagroup.com)
• Lecturer at Aditya College Gwalior for 2 yrs (2010-2012)
• WORKED WITHJVM GROUP AS an Assistant Marketing Manager for 1 yr. (2009-2010)
• WORKED AS A CCA IN COLGATE PALMOLIVE, GWALIOR ONPROJECT REPORT FOR 3 MONTHS

• Recently completed Workshop on Partial Least Square Structural Equation Modeling using SmartPLS a five days workshop on Partial Least Square Structural Equation Modeling using SmartPLS Software 3.3.3 held through virtual mode during 26th June to 30th June, 2021 organized by Manav Utthan Society (MUS), India with the support of Smart PLS GmbH, Germany.
• Attended a FDP organised by Malviya mission teaching training programme.

• Currently working on paper “To study the Impact of Social Media Advertisement on the effectiveness of consumer buying behavior for cosmetic products: A study on men consumers in the Indian cosmetic market.”
• Paper presented on “Paradigm shift in Consumer buying behavior during Pandemic: A study on Marketing 4.0” in 2nd Research Seminar”, Barkatullah University 14 -15 June, 2021 organized by IQAC, Barkatullah University, Bhopal
• Paper presented in International conference on “Recent Innovative practices in scientific Management” at Bansal Management Group of Institutes on “Investigating believability on online Advertising on Social Networking Sites in Gwalior”.
• Paper presented in International conference at Amity University, Gwalior on “Attitude towards Online buying on SNS”
• Paper submitted and accepted in UGC listed journal Prastuti – Journal of Management & Research (ISSN: 2320-2262) on “Impact of Demographics on Online Buying Behavior: An Exploratory Study of Consumers of Bhopal”
• Paper published in Third Concept “An International Journal of Ideas,Vol.37,No.438 August 2023 on “ Studying Online Consumer Intention towards purchasing organic cosmetic products.
• Paper presented in National Seminar G-20 and green growth seminar under Saprishi budget 2023 on Impact of Green advertisement on consumer purchase intention.
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Certification

• MUS- Smart PLS certification- 3.3.3
• Retail certification from Huges communication.